Develop a creative concept and key visual for new products — two-layer dessert "Parfait"
CLIENT
Tochno Molochno
YEAR
2021
TASK
To develop a creative concept and key visual for new products of TM Tochno Molochno — two-layer dessert "Parfait".
Demonstrate product benefits:
• A two-layer dessert made up of a lighter, healthier yoghurt base.
• Trending flavor combinations: fruits / berries and botany.
• A two-layer dessert made up of a lighter, healthier yoghurt base.
• Trending flavor combinations: fruits / berries and botany.
DECISION
Tropical fruits, flowers, bright birds ... All this creates an atmosphere of harmony with nature, tranquility, pleasant nostalgia for rest. The visual very vividly illustrates the combination of exotic tastes of the product, while being executed in pastel colors, creating its own unique world of harmony with packaging.
RESULT
“The icing on the cake” was a humorous slogan, where the names of fruits were sent as verbs. Such a chip can "shoot" like a viral slang expression that young people love so much.
