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Marketing Analysis
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Brand positioning
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Brand promotion strategy
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Brand Legend
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Naming
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Slogan
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Logo
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Corporate identity
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Brandbook
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Interior branding
The first impression is often decisive, as each brand has its own face and its own perception that it wants to put into the mind of the consumer. Therefore, it is imperative to create and maintain that first impression on behalf of the client. This process begins with a positioning and marketing analysis based on the unique selling proposition of a product or service. Based on brand insights, we convey rational and emotional benefits to the consumer by using naming, brand legend and slogans. We create a sparkling visual form in order to increase brand awareness by way of logo and corporate identity. This becomes the foundation of all the graphic elements of the visualization principles.
We will create a unique brand book for the client, which becomes the first assistant when working with contractors, clients and new employees. This is a must when a business is expanding either in geographical terms or when diversifying.