Slovyanochka. Milk for perfect froth
To make exclusive packaging for pasteurized milk of 2 types of fat content (2.5% and 3.2%) for Silpo supermarket chain. Create design by the principle of differentiation.
Show an emotional and tasty accent on the packaging. For this purpose a photo of the moment of the formation of a thick milk froth during the preparation of coffee drinks was chosen. The azure background in combination with a modern print emphasized the delicate milky-coffee image as much as possible. To separate the type of milk contrasting, large and bright signs of fat content with different colors were used.
A conspicuous exclusive packaging with an appetizing visualization of perfect froth has detached the new milk from the current line. Milk successfully occupied a new niche and was positively received in the HoReCa segment.