To create the logo, a restrained style was chosen, using the latest trends in the clients sphere. The site is based on a dark theme, as it creates a contrast for the visualization of works from the portfolio made in a light theme. Two deep heavy colors - black and red - were not chosen by chance. Since the main profit of inCloud-soft is software development, the dark theme is the main one for the environment in which the code is written. The main element that is used on every page of the site is smoke. The coloring goes from black to gray and red. On some pages, mother-of-pearl has been added to the red.

A universal logo and corporate identity that allows you to move both in a strict corporate style and in a bright hype. A lively image site that stands out among others. In the background, there is a video with smoke in constant motion. Each project contained in the portfolio is shown as three responsive design options: desktop, tablet and phone. Device mockups and movement on their screens add realism and the ability to present users with the most in-demand functionality.