Adaptation of labels and the development of key visuals and POS materials for products "Bilakt" and "Zasynaiko" for Agusha
CLIENT
Pepsico
YEAR
2016-2018
TASK
Adaptation of labels and development of the key visuals and POS materials for retail chains selling products "Bilakt" and "Zasynaiko" for Agusha.
DECISION
Emphasis was placed on the softness and naturalness of the products produced and the brand's image of “care for consumers”. Images of healthy and happy children were used for the images and bright berries and fruits, which are part of the products ingredients for the labels.
RESULT
Designs of new products were adapted for the tastes of the Ukrainian consumers. Individual, emotional images emphasizing the USP for each of the key POSM products.
