Redesign of the packaging used for their product "Children's cottage cheese dessert"
CLIENT
Slovyanochka
YEAR
2019
TASK
To redesign the line of packaging branded “Children's cottage cheese dessert" Slovyanochka and to update their packaging in order to make the cottage cheese product more modern, bright and appealing, We were also tasked to develop a key visual based on the updated line.
DECISION
By upgrading the package exterior elements which included replacing the old fonts with more clear readable ones and by using soft, modern fashionable colours gave a bright updated solution to the tub and its lid and by using a reverse pattern style also made the product far more easily identifiable for the consumer.
RESULT
Using concise and structured lines we not only modernized the packaging exterior design but by using clear colour coding and bright elements made it possible to not only highlight the packaging on the shelves but to also improve the perception of the product by consumers.
