Development of packaging design for the line of durum wheat pasta by TM Yaroslav, with clear identification of different product types using color coding.
CLIENT
TM Yaroslav
YEAR
2023
TASK
To develop packaging design for the line of durum wheat pasta by TM Yaroslav, with clear identification of different product types using color coding.
SOLUTION
The design is created in a minimalist style, featuring a dark green base for the packaging. Each pasta type is easily recognizable thanks to soft pastel-colored rectangles that convey essential product information. All information is conveniently placed on the front of the package, making it easy and fast for the consumer to choose the right product. A special feature is the children’s series in lavender packaging, with images of a boy and girl generated by AI and refined by a designer. This is a great example of creative collaboration between human and technology, resulting in a unique product for children.
RESULT
A clean, user-friendly, and modern design that appeals to a broad audience, with a focus on family-oriented shopping. The product stands out on the shelf, clearly differentiating its varieties and making it easily recognizable. The children’s series with AI-generated characters adds a modern and creative touch, especially appealing to young parents seeking innovation and creativity in products for their children.
