Redesign snack packaging for Snekkin
CLIENT
Snekkin
YEAR
2017
TASK
To redesign packaging used for snacks and crackers by Snekkin, which would be noticeable on the shelves and attract not only the consumers’ attention to new tastes but to also change the core consumer audience from a +12 group to a more adult group of +25 as well as creating Key Images for their advertising campaign.
DECISION
To achieve the clients requests our design team and writers created bold visual images which highlighted not only the package contents by using a more adult feel for the new prime target audience but also clearer explanations with regard to the ingredients used in its creation.
RESULT
The result was the client achieved their desired wish by attracting a new adult consumer audience who were attracted to the new style packaging and promotional material.
