Development of leaflets for "Smecta" and "Smectalia"
CLIENT
Ipsen
YEAR
2020
TASK
Design leaflets for the two drugs, which would reflect the specific use and benefits of each.
DECISION
Using graphic elements and a humorous style, it showed in an easy playful way which of the drugs is more convenient to use under different circumstances: at home or travelling.
RESULT
Attractive leaflets that did not focus on a problem, but showed the ways to solve it in different situations. Created in a light humorous style.
