To develop a packaging design for a new type of herbal drinks Barista ТМ "Green smile"
To develop a packaging design for a new type of herbal drinks Barista ТМ "Green smile". This is a new product in the line that allows you to get great morning coffee with a long-lasting froth. The packaging should stand out from the main line.
The main unifying element of the design - the wave - was decided to be repainted in the color of a coffee shade in order to make the associative line "coffee-milk" more explicit. A cup with fluffy and tasty foam and the designation "Foamable" was selected, which reflects the main USP of this product.
Barista packaging design has retained the general style of the main product line, while visually standing out against its background.