Develop key images for their social networks and to create a brand hero for their сhat bot
CLIENT
Corteva
YEAR
2020
TASK
We were tasked to create a virtual brand image for their Chat Bot that would evoke consumer confidence by way of a confident and benevolent appearance that could express different emotions. Different images were also created to be used on Viber, social networks and banner ads.
DECISION
The main character was a handsome young man of good looks, dressed in corporate clothing. We also created an image with a farmer, whose problem our hero solves.
RESULT
The corporate chat bot aroused the confidence of the consumer using the service and was positively received by the target audience who highly appreciated the light humour and the closeness of the character to a real image of a modern farmer.
