Attractive, realistic inflatable designs projecting agricultural crops such as corn, sunflowers, apples and wheat, branded with the names of BASF products, were created. The modular design of the exhibition stand made it possible to create several variable modules (such photo shoot opportunities, meeting room, products) in its centre.

Inflatable structures: bright, voluminous, fast-inflating branded structures clearly identified the client's location at the exhibition visually from a distance. Stand: A unique stand was developed that could be easily and quickly transformed into a variety of formats which attracted a large number of visitors at the exhibition.