Create a new brand image for a range of newly created dairy products
CLIENT
Agromol
YEAR
2019
TASK
Create a brand logo for the Kharkov Dairy Plant. Develop packaging for product lines and basic images in order to communicate with the end consumer.
DECISION
The “Agromol Brand Logo” was created. A series of packages were designed that used a clear colour scheme that corresponded to the general market branding that is used for the dairy product market. Our packaging and visual look differed from other brands found on store shelves due to its laconic design and the use of only one primary colour for one product.
RESULT
The packaging of the product to be priced in the middle price band sector gave a look of a premium priced product which was also easily identifiable not only due to its minimalistic design but also showed the correct colour coding used for the milk card.
