To develop a label for a new beer to be known as “Obolon. Kyїv Original”
CLIENT
Obolon
YEAR
2021
TASK
To develop a label for a new beer to be known as “Obolon. Kyїv Original”. This would be an exclusive beer for the Ukrainian supermarket chain ATB. The label should reflect the positioning of the product, that reflects a beer from a modern city which is dynamic and growing, and is intended for a main target audience that is aged between 25-35 years.
DECISION
A bright label that uses a recognizable cityscape of Kyiv as the background. The main colouring of the label would blue and gold that reminds consumers that this is “our” beer that has been
produced by a Ukrainian national alcohol producer. A pictogram has been developed that reflects one of
the main USP’s of the product – the big volume 600 ml or else to be known as the “Kyiv pint”.
RESULT
A modern design with urban elements and contrasting colour scheme that immediately catches the eye of the consumer when it is displayed on the shelf.
