To develop a packaging design for new types of lavash and pita for the own brand of the NOVUS supermarket chain within the existing product line
CLIENT
Novus
YEAR
2021
TASK
To develop a packaging design for new types of lavash and pita for the own brand of the NOVUS supermarket chain within the existing product line. Display the differences and uniqueness of each of the types, making the images of each of the finished products as appetizing as possible.
DECISION
Well-chosen color schemes of backgrounds, regarding the specifics of each product, detailed realistic mouth-watering ingredients that invite the buyer to an exciting culinary journey of great tastes, which is so easy and quick to implement using the base product. Discreet accents on important components and features of cooking. The entire line was created in the same style with a clear identification of the NOVUS brand.
RESULT
A single product line in its style, taking into account the individual characteristics of each of them. Appetizing, attractive food visuals that show the most vivid, rich taste of the finished dish. Unforgettable, and most importantly, easy-to-follow culinary journey, which is invited by the own brands of the NOVUS supermarket chain!