To develop a packaging design for a series of fermented oat products "Yo'gurt"
CLIENT
Green smile
YEAR
2021
TASK
To develop a packaging design for a series of fermented oat products "Yo'gurt".
The packaging should continue the design history of the main line. At the same time, it should be concise, clean, with an emphasis on unusual tastes.
DECISION
To increase the usable area, it was decided to remove the light green wave at the bottom of the package from the front. This decision gave space to accommodate the largest possible fruits and berries. A white background and minimalistic elements are always a winning solution.
RESULT
The packaging is made taking into account the main trend in design - cleanliness and minimalism. At the same time, each element performs a specific function, and not just “looks beautiful”. Our perception can only hold our attention to design for a limited amount of time, especially after a busy online life.
2020-21 Therefore, minimalism, with its simplicity and accessibility, is our concern for the consumer.
