To develop a packaging design for a series of fermented oat products "Yo'gurt"
To develop a packaging design for a series of fermented oat products "Yo'gurt". The packaging should continue the design history of the main line. At the same time, it should be concise, clean, with an emphasis on unusual tastes.
To increase the usable area, it was decided to remove the light green wave at the bottom of the package from the front. This decision gave space to accommodate the largest possible fruits and berries. A white background and minimalistic elements are always a winning solution.
The packaging is made taking into account the main trend in design - cleanliness and minimalism. At the same time, each element performs a specific function, and not just “looks beautiful”. Our perception can only hold our attention to design for a limited amount of time, especially after a busy online life. 2020-21 Therefore, minimalism, with its simplicity and accessibility, is our concern for the consumer.