Development of packaging design for a new line of low-alcohol drinks DZEN that will offer three different flavours for the famous Ukrainian drinks manufacturer, Obolon.
CLIENT
OBOLON DZEN
YEAR
2023
TASK
To develop a packaging design for a new line of low-alcohol drinks DZEN that will offer three different flavours for the famous Ukrainian drinks manufacturer, Obolon.
SOLUTION
The design is for a series of low alcohol drinks that offer the flavours of three well known cocktails “Bora Bora”, “Daiquiri” and “Sex on the Beach” which has been developed with its own individual style and accent colour that is normally associated with the main taste for each drink. The contrast between black and the main colour, as well as the background pattern, emphasizes the association normally associated with an expensive party drink. The logo contains a stylized cocktail glass. The decorative element contained within the name is located towards the top of the can and symbolizes the call to open and start the party.
RESULT
A bright, attractive stylish design that will appeal to the core target audience: young women from 18 to 35 years old. This is a light, unobtrusive and stylish low alcohol drink which can be enjoyed with any meeting of friends, at home, on a picnic or even on a walk and can turn any event into a light magical party where you can not only enjoy sophisticated taste, you will also be trendy!