Development of packaging design for professional fish food "Artemia crustacean embryos"
CLIENT
Artemiadirect
YEAR
2021
TASK
Development of packaging design for professional fish food "Artemia crustacean embryos" for TM "Artemiadirect". Create a product line that is full of online stores, marketplaces, as well as from the shelves of ordinary pet stores in Europe and later in America.
DECISION
The black and gold packaging with bright, juicy and at the same time laconic images of fish and Artemia crustaceans not only makes the product stand out on the shelf, but sets a new tone and level of fish food presentation, favorably differing in modern design from the entire category.
RESULT
Thanks to the golden infographics on the packaging, the consumer can easily read the unique selling proposition of feeds from which, just like dry cysts, live nauplii can be obtained, but there is no need to deal with the complex process of separating cysts from the husk and its possible entry into the aquarium. The client received a fashionable package that will stand in a prominent workplace in the home of every self-respecting aquarist.