Creation of a product brand book and key visuals series
To create a product brand book and a series of new key visuals for a anti-hangover drug that used the slogan “Fresh morning without a hangover”. We were also tasked to create souvenir and promotional products for this product.
A brand book visual style was created around the packaging style used for the packaging of the product. This design uses the principle of contrast with the main colours being yellow and black. Thematic patterns were developed and Key visuals created using the principle of "before and after" in modern upgraded interpretation.
The result was a user-friendly brand book complimented with a wide range of advertising, promotional products and POSM with a series of visuals that boldly reflected the use of the slogan "Fresh morning without a hangover."